Everything Jolt Is New Again

I’ve been surprised by the continuously growing popularity of energy drinks. I have even found myself paying nearly $5 bucks for a small can of Red Bull on the Jersey turnpike.

Closer to home, R.BIRD’s PATTERNS design report on energy drinks is a most popular download from our website. Many thousands of copies have been downloaded and the pace continues unabated.

There’s no doubt that Wet Planet Beverages, creators of Jolt, have seen the report and, perhaps, even been encouraged in some way that contributed to their planned revival for the Jolt brand. (If not, then they certainly didn’t look very far. Try Google-ing energy drink design and see what you get.) As brand consultants in packaging design, the study you’ll see in our Energy Drinks PATTERNS report is a typical step we take on branded packaging projects.

I can’t believe it’s been 20 years since the introduction of Jolt, the caffeine-enhanced cola drink. Time flies when you’re… well, flying.

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