A glimpse into the realm of razor wars... the design techniques and brand positioning opportunities.

In side-by-side comparison and visual commentary, we look at how shaver brands use structure, themes, color and other design techniques to tell their stories.

Brands referenced include: BIC, Gillette, Noxzema, Schick, Bikini, Comfort 3, Divine, Excel, Intuition, Sensor, Silk Effects, Soleil, Venus, Xtreme.. and more.

Other R.BIRD Patterns Reports:
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» Coffee
» Low-Carb Lifestyle
» Sliced Bread
» Childrens' Cold Medicine
» Packaged Rice
» Organizers & Calculators