Feb 28, 2006 | Richard Bird | 0 Comments

What Does A Hummingbird Have To Do With Money?

I had lunch, this week, with a friend and design colleague here in New York. Our connection spans quite a number of years. Yet, the fact that we’ve each become principals of our own firms has kept us too often apart from nurturing an ongoing dialogue.

After lunch that day, I invited myself to her company’s offices at Union Square.

“Show me something representative of your work,” I asked.

Among several examples, she showed a recent ID mark for a financial services firm that caught my eye.

Its symbol was the representation of a hummingbird.

I immediately was drawn to it, yet somehow needed to know how the connection was made between this seemingly irrelevant artifact and the identity of the financial management company.

My friend explained, “The hummingbird is graceful, precise and in control. Above all, it is a natural and reliable event.”

Perfect. Of course, here, we all get it.

How was it, Michelle*, that you were able to convince your client of the link between a hummingbird and their daily business? We’d like to know.

What are we talking about? See What Does An Apple Have To Do With…

and *Cassuto Design

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